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The briefing
What it does
Fred Meyer’s app brings the retailer’s shopping and loyalty services together: customers can make a shopping list, browse weekly ads, load digital coupons to a Shopper’s Card, and place orders for pickup or delivery. It also covers pharmacy prescription refills, fuel-point balances, store and fuel-center locations, and purchase history.
Who it suits
The app is mainly useful to people who already shop at Fred Meyer and want to plan purchases or manage rewards from a phone. A digital account is required, and linking a Shopper’s Card is how customers access card-linked coupons and fuel points. The app also has a role for customers who use Fred Meyer Pharmacy or order groceries for collection or delivery.
How it fits into a shopping routine
Its main distinction from a basic grocery-list app is the connection between lists, weekly offers, coupons, and the Fred Meyer loyalty account. Customers can add sale items to a list, use that list for an in-store trip or an online order, and review earlier purchases. This makes it most relevant to shoppers who use several Fred Meyer services; someone who only needs a general list may find a dedicated list app more focused.
At a glance
The listing is published by The Kroger Co. and has more than 1,000,000 installs. Its rating is about 4.0 out of 5, based on 41,257 ratings. The app’s practical value depends on having a Fred Meyer account and using the retailer’s stores, pharmacy, or ordering services; it is not a general-purpose shopping marketplace.